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Simeon is passionate about developing the capital and wealth markets in New Zealand. Prior to co-founding Snowball Effect, Simeon held a number of different roles at Fonterra, gaining extensive experience in corporate finance, corporate strategy, and financial portfolio management. In 2019 he also co-founded ESOP and share registry management software company Orchestra which was acquired by Sharesies in 2024. Simeon is passionate about building businesses and loves getting away to a remote beach with his family.